Hi! I’m Janine, a Product Designer based in Singapore.

Currently crafting home-buying experiences at Moneybox.

Selected work

Driving Lifetime ISA deposits

Fintech

Mobile

Tactical

Experimental

An exploration into how we supported on-track customers to make the most of the tax year, skyrocketing AuA on our platform

Home Wealth

Fintech

Mobile

Strategic

Increasing customer retention post-house purchase on Moneybox through mortgage and home equity tracking

Home-buying gifts

Fintech

Mobile

Web

How we unlocked £2.5m gifted payments to boost first-time buyers’ deposits

Community Companion

Climate tech

Internal tools

Helping architects and urban planner automatically generate masterplans through data-driven decisions

Contact

© 2025 Janine Dela Cruz

Fuelled by 🍵, made with 💛

Hi! I’m Janine, a Product Designer based in Singapore.

Hi! I’m Janine, a Product Designer based in Singapore.

Hi! I’m Janine, a Product Designer based in Singapore.

Currently crafting home-buying experiences at Moneybox.

Selected work

Home Wealth

Fintech

Mobile

Strategic

Increasing customer retention post-house purchase on Moneybox

Increasing customer retention post-house purchase on Moneybox through mortgage and home equity tracking

Increasing customer retention post-house purchase on Moneybox through mortgage and home equity tracking

Driving Lifetime ISA deposits at end of tax year

Fintech

Mobile

Tactical

Experimental

An exploration into how we supported on-track customers to make the most of their ISA allowances

An exploration into how we supported on-track customers to make the most of the tax year, to help them reach their financial goals

An exploration into how we supported on-track customers to make the most of the tax year, to help them reach their financial goals

Home-buying gifts

Fintech

Mobile

Web

How we unlocked £2.5m gifted payments to boost first-time buyers’ deposits

Community Companion

Climate tech

Internal tools

Helping architects and urban planner automatically generate masterplans through data-driven decisions

Reframing Duolingo streaks

Article

Healthy and flexible approaches to streaks in Duolingo, without having to worry about streak numbers.


Featured on UX Collective.

Contact

© 2025 Janine Dela Cruz

Fuelled by 🍵, made with 💛

Contact

© 2025 Janine Dela Cruz

Fuelled by 🍵, made with 💛

Contact

© 2025 Janine Dela Cruz

Fuelled by 🍵, made with 💛